![]() ![]() Since it launched in 2010, the app has been downloaded more than 100,000 times and accounts for 10% of the company’s bookings. ![]() Businesses should also seek recommendations from other entrepreneurs and companies that have successfully created apps before deciding who to hire.Īdam Twidell, founder and CEO of private jet brokerage PrivateFly, already had a strong web platform, but liked the idea of his customers being able to book a plane via their mobile phones. Coding Cupboard enables businesses to tap into the skills of students and graduates keen for experience and first commissions. However, unless a business has very strong coding skills, it’s likely to need some outside help.įinding tech talent is getting easier, with sites such as enabling coders to bid for work from employers. Many businesses already have web teams in place, meaning they can utilise existing staff. However, depending on the additional back-end architecture required, it’s not unheard of for development costs to rise above £100,000.Ĭosts are also impacted by the skills of existing personnel and partners. Industry insiders suggest a fairly basic app can be created for £15,000 to £20,000, although the average is more likely to be in the region of £50,000 to £70,000. The costs of creating an app vary significantly, depending on the project and company concerned. We discovered a few bugs, fixed them with an update and we were ready to go.” We then got family and friends to download it and test it out. ![]() “We did a soft launch, so it was on the app store, but we didn’t do any PR. It’s called ‘paper prototyping’ when you ask them specifically what they will do at a particular screen,” he says. “We created a wireframe and then took it back to the customers. From that, we really decided to focus on the money side of things, rather than focusing on cleaning, for instance,” he says.įollowing the initial market research, Katz and co-founder Vasanth Subramanian, an experienced coder, created a plan for the app and then asked customers for further feedback. We wanted to talk about the problems they faced sharing property. “Before we sketched anything out, we started talking to customers and non-customers, interviewing 100 people. Though Katz felt sure there was demand for his idea, he wanted to drill down further into customer needs and so began speaking to them directly. We always wanted to build an app, but we had to prove the concept worked first.” “We were growing significantly without spending any money on marketing. “We started with a website and that was getting used a lot,” Katz says. Nick Katz is co-founder and CEO of Splittable, an app that helps shared households divide up their costs and bills. ![]()
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December 2022
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